Read e-book online A short guide to reputation risk PDF

By Garry Honey

ISBN-10: 0566089955

ISBN-13: 9780566089954

ISBN-10: 0566089963

ISBN-13: 9780566089961

Acceptance probability is a subject with relevance around the corporation, from danger managers to company conversation managers, from compliance supervisor to HR Director. no matter what your curiosity within the topic, a brief advisor to attractiveness hazard presents a shorthand path to realizing the context and key positive aspects of this topic. the character and price of attractiveness -- The reasons and influence of popularity danger -- making a choice on stakeholders and danger drivers -- making a choice on instruments and controls -- Assigning accountability -- Integrating acceptance threat -- Governance and compliance -- Case stories

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Reputation risk, on the other hand, is relatively easy to measure. It sits in the gap between stakeholder expectation and corporate performance. Where there is scope for surprise or disappointment there also lies reputation risk. Where stakeholder expectation is higher than performance or behaviour this causes disappointment, which may require performance improvement to close the gap. Conversely where the expectation is lower than performance there is also risk, however this takes the form of a pleasant surprise and is normally far less damaging.

4). From these two examples it is clear that the seven reputation drivers provide a framework for identifying which issues are of particular significance to each stakeholder group. Armed with this knowledge any organisation can judge whether its performance meets, exceeds or falls short of stakeholder expectation for each of its key stakeholder groups. This is the first step towards measuring reputation risk. 45 4 A Short Guide to Reputation Risk EMPLOYEES Vision and & Leadership Leadership Workplace Environment Workplace Environment Corporate Responsibility Knowledge and Skills Corporate Responsibility Financial Performance Sub-Category Sub-category Measure stakeholder expectations Corporate Culture The organization organisation is open and empowering Management Style Leadership is clear and consistent Management Style Communication Leadership is clearare andexplained consistent Goals and targets clearly Communication Engagement Goals and targets Sense of being partare of explained a team or clearly business unit Rewards Remuneration is market competitive and performance related Engagement Health and Safety Sense of being partand of acontrolled team or business unit.

In an ideal world each corporate owner of a stakeholder group relationship should have in place a method of monitoring attitude and expectation on a regular basis as an essential part of relationship management. In reality this rarely happens although some groups end up being better understood than others merely due to the frequency of contact. The ideal is to 48 Selecting Tools and Controls 4 have a company wide tracking system across all stakeholder groups and this acts as a risk control mechanism.

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A short guide to reputation risk by Garry Honey


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